After years of growth in Brazil and aiming for international expansion, C-Pack decided to ask itself the following question: How to define our purpose as a company?

The question seems simple, but its answer can have immeasurable impacts. An organization aligned with a purpose motivates people, delights customers and impacts its entire community. After all, Mike Malone and Yuri Van Geest, in the work “Exponential Organizations”, analyzed more than 100 companies that grew rapidly and discovered that they all had something in common: a transformative purpose!

And the answer to this question involves several reflections such as the company’s vocation, the problem it solves, how it impacts its community and how it contributes to generating a better future for everyone, among many others. In fact, in an organization that has been growing sustainably, the purpose has always been present, even though it has not been declared.

But after all, how do we define our purpose as a company?

To guide C-Pack in this response, Valor & Foco’s strategy unit developed a methodology based on an in-depth analysis of the organization’s identity and its relationship with its ecosystem.