A solução
A franchise is a license sales system in which the holder or franchisor grants the franchisee the right to use their brand, patent, infrastructure, know-how and right to distribute their products or services.
“Don’t be afraid to give up the good to pursue the great.” John D. Rockefeller
A franchise is a license sales system in which the holder or franchisor grants the franchisee the right to use their brand, patent, infrastructure, know-how and right to distribute their products or services.
Used for the rapid development of new businesses, the franchise system is an increasingly popular alternative for the internationalization of enterprises.
However, a successful franchise must be attractive to both the franchisor and the franchisee.
Therefore, to structure your franchise, the franchisor must carefully evaluate the market to identify the areas with the greatest sales potential, as well as adapt its processes to guarantee its repeatability and the quality of the services provided by its brand.
Identify and evaluate the profile of the potential consumer market and associated competitor, to project revenues, operating costs and investments to evaluate the cash generation capacity of the enterprise and analyze its viability for both the franchisor and franchisee.
Issuance of the circular covering all legal, economic and organizational information.
The manuals aim to align the network's expectations with the unit, unifying purpose, culture, objectives and service format. In addition to the compilation of institutional values, operations, marketing; financial, people management and good practices.
A franchise is a license sales system in which the holder or franchisor grants the franchisee the right to use their brand, patent, infrastructure, know-how and right to distribute their products or services.