“Two roads diverged at a fork, and I took the one less traveled by. And that made all the difference.” Robert Frost
Internationalization of companies is the expansion of their operations in the international market, ranging from the import and export of products, to outsourcing or production in other countries.
The process of exporting products or services is built in stages. From prospecting and market surveys, the first challenge is to validate the existence of an opportunity. From measuring demand to adapting the solution to operate in the intended market, the objective is to map risk and reduce uncertainty.
Feasibility analysis of the best form of operation and the design of a business plan that projects marketing actions and attracting investments aims to conduct a safe ramp-up process in the new market.
Market analysis to validate the size of the opportunity and project demand. Also identify the need to adapt your solution to the legal restrictions of the intended market. And measure the risk of the operation by mapping opportunities and threats.
Analysis of the best way to operate in the market [partners, own structure, franchises, etc.]. Evaluate your potential results based on detailed projections of costs, investments and revenues.
Detailed marketing and sales planning. Analysis of fiscal and exchange policies, to design the financial plan for operating the new structure.