“Long-range planning does not deal with future decisions, but with the future of present decisions.” Peter Drucker
Strategic planning formulates actions that define the direction to achieve an organization’s objectives.
The construction of strategic plans analyzes the organization from several angles, defining its direction through a direction to be monitored by concrete actions and indicators.
Its purpose is to effectively apply available resources, exploring favorable conditions to achieve your objectives.
Strategic management is implemented based on an analysis of scenarios that highlight the opportunities and threats to the organization, based on its strengths and weaknesses.
The deployment into tactical plans occurs according to the organizational competencies and strategic positioning of the business.
Analyze the situation and history of the organization, its internal structure, its positioning, products, markets and its lines of action to promote the formal definition of the company's strategic guidelines. In addition to diagnosing the main driving forces and barriers existing in the business that can influence the achievement of strategic guidelines.
Define the necessary strategies and objectives, given the internal diagnosis and understanding of the external environment, so that the strategic guidelines are met. And draw the company's strategic map, detailing the objectives and goals.
Define, at an organizational and departmental level, the actions and their key results (goals), so that the necessary strategies and objectives are met. And finally, carry out training for periodic monitoring and control of the process.