A value-added product is one that meets the needs of its target audience. This means that eliminating or modifying items that do not contribute to achieving the solution’s objectives are part of the journey towards product market fit.
This is the main objective of Value Engineering.
Its concept is to dissociate the application of the product from its functions, that is, from its purpose for the market, generating and refining creative alternatives to deliver a differentiated and more appropriate solution to the customer.
Value Engineering is developed through active interactions with the target audience and study of similar solutions that, in a structured way, promotes the identification of the necessary functions and essential characteristics that must be developed.
Analyze the market and dissociate the purpose of the solution into functions according to the profile of the intended target audience.
Promote surveys among the target audience that highlight the importance and need for each function that the solution must provide.
Creative phase of generating ideas and “data driven” feasibility analysis to develop a differentiated solution that meets the market’s desires, optimizing its development costs.