Product development

“Necessity is the mother of innovation.” Plato

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Sobre a Solução

A value-added product is one that meets the needs of its target audience. This means that eliminating or modifying items that do not contribute to achieving the solution’s objectives are part of the journey towards product market fit.

This is the main objective of Value Engineering.

Its concept is to dissociate the application of the product from its functions, that is, from its purpose for the market, generating and refining creative alternatives to deliver a differentiated and more appropriate solution to the customer.

Value Engineering is developed through active interactions with the target audience and study of similar solutions that, in a structured way, promotes the identification of the necessary functions and essential characteristics that must be developed.

Resultados

+ than 160 projects of

value engineering

 

 

Macro etapas


A solução

Value Engineering is developed through active interactions with the target audience and study of similar solutions that, in a structured way, promotes the identification of the necessary functions and essential characteristics that must be developed.